Building Brand Duality.
This Page
Client
This Page
Type
Brand Strategy
Services
Brand Research
Brand Strategy
Brand Messaging
Creative Direction
Content Strategy
Reinventing Digital Creativity.
Our mission was to transform This Page from a conventional digital agency into a model of holistic excellence. By adopting a dual-branded strategy, we underscored their expertise in both creative and business domains, crafting a logo that effectively communicates this comprehensive approach. Join us as we navigate the expanded and robust capabilities of This Page, marrying artistic expression with strategic precision to mark its 10th anniversary.
Insights
A Tale of Two Halves.
The new identity is split into 'THIS' and 'PAGE,' with each segment reflecting the agency’s dual strengths. 'THIS' captures their creative, dynamic, and adaptable traits, injecting projects with innovation. 'PAGE' embodies structure, reliability, and professionalism, anchoring their work in precision. A simple yet effective red dot links these aspects and cleverly doubles as the dot in their domain address, this.page, highlighting the agency's digital origins. The entire logo, when viewed together, forms the literal domain, seamlessly combining brand identity with digital presence.
Insights
Elevating the Brand Essence.
In sculpting the brand narrative for This Page, we embraced 'THIS' and 'PAGE' as central themes in our communication strategy, reflecting the agency's blend of creative flair and structured precision. These foundational elements, already introduced through the distinct halves of our identity, guide our messaging and anchor the brand's character. The red dot, a key feature of our logo, acts as a seamless link, enhancing coherence across all brand interactions. This deliberate integration not only amplifies our key messages but also strengthens This Page's reputation as an innovator in the digital realm, echoing the strategic and visual cohesion laid out in our rebranding efforts.
Outcome
A Brand Identity That Resonates.
The result was a strikingly effective brand identity, forged from simple yet powerful design elements that effortlessly bridged the gap between creativity and commerce. This identity was meticulously crafted for flexibility, ensuring it could effortlessly adapt across various applications and consistently leave a lasting impression.
The people behind the work.
Project Credits
Art director: Cathy Nguyen
Verbal identity: The Stone Twins
Copywriter: Tom Collingridge
Exploration: Juliette Jacques
Motion exploration: Louise Saguin
Creative developer: Clément Girault
Strategy & Creative director: Dan Moore
&More Brands.
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Gigi Gelato
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Want to know more? Let’s Connect.
Feel free to contact me if you’re interested in working together or if you have any general questions.