Crafting Happiness.

Gigi Gelato

Client
Gigi

Type
Brand Strategy

Services
Brand Research

Brand Strategy

Brand Identity

Creative Direction

Content Strategy

Refreshing Roots.

Tasked with transforming 'Nude Gelato' into Gigi Gelato, we used the essence of its heritage and churned it into a vibrant, family-friendly brand. Our journey began with a deep dive into the history of gelato, ensuring that Gigi not only resonated with its legacy but also appealed to contemporary tastes.

From a local favourite to a supermarket sensation, discover how Gigi Gelato's rebrand captured hearts across Europe, blending tradition with a twist of modern delight.

Challenge

Distinguishing in a Crowded Space.

Venturing into the bustling 'healthy gelato' scene demanded a strategy as bold and refreshing as our product. At Gigi Gelato, we didn’t just aim to join the market—we set out to redefine it. Our mission? To craft and highlight the singular qualities that set Gigi apart from well-established names like Magnum Vegan. We sculpted a brand narrative that celebrated the uniqueness of Gigi’s flavours and values, captivating the hearts of our European audience. This narrative was not just about gelato; it was about inviting consumers to experience joy and health. Our strategic storytelling carved out a premium space on supermarket shelves across Europe, making Gigi a household name synonymous with both indulgence and wellness.

“Everyone just loves it!”

— Founder & Director, Gigi.

Insights

Flavourful Fusion.

In rebranding, we embraced the genuine story of Luigi, affectionately known by his friends as Gigi, an Italian gelato professor whose original recipe inspired the brand. As the authentic heart of the brand, his life and passion are woven into every element of the brand identity. The brand name 'Gigi' directly stems from his nickname, and the logo incorporates his signature, designed to subtly feature his smiling face—symbolising the happiness he brings to every bite. This approach ensures that Gigi Gelato not only represents authentic Italian craftsmanship but also radiates joy and authenticity to its consumers.

Outcome

Winning Over Palates and Shelves.

The rebrand not only delighted consumers but also dramatically increased market penetration. Within six months post-launch, Gigi Gelato was featured in some of the biggest named supermarkets across Europe, winning multiple awards and attention for innovation in the market.