Linguistic Branding.

Marble

Client
Marble

Type
Brand Strategy

Services
Brand Research

Brand Strategy

Brand Identity

Creative Direction

Content Strategy

Setting the Tone.

Tasked with reshaping Marble, an Amsterdam-based agency specialising in creative content and copywriting, we crafted an identity enriched with language, grounded in collaboration, and influenced by cultural nuances. Central to this transformation was a fresh set of core values that established the foundation of the rebrand. These values not only defined Marble’s ethos but also permeated every message, evolving into a visual identity that communicates effectively.

The result? A reimagined Marble that not only demonstrates its expertise in content creation but also vividly expresses its culture and vision with bold clarity and confidence.

Challenge

Language Beyond Words.

Marble’s original brand failed to adequately highlight their deep expertise and team synergy. As experts in content strategy and copywriting, they required a brand that could clearly convey their role as guides and storytellers in the language landscape. The challenge was to develop a brand that reflected Marble’s mission and addressed the diverse needs of their audience.

Working closely with Marble's team, we developed a new set of core values—Driven, Creative, Honest, Strategic, Fresh—that guided their transformation. To visually represent these values, we designed a unique set of icons. Each icon serves as a visual representation of these values, forming a lexicon of symbols that communicate Marble’s ethos with precision and creativity.

Insights

Colour and Character: Sculpting Marble's Identity.

Marble’s colour palette vividly illustrates not just the agency's values but also its dynamic character: Warm White conveys openness, Focused Black denotes professionalism, Fresh Purple introduces creativity, Vivid Orange exudes energy, and Balanced Grey brings everything into harmony. These colours, combined with dynamic icons, create a lively yet cohesive depiction of Marble’s culture and ethos.

Fonts also play their part, with ‘bold & clear’ titles and ‘timeless & efficient’ text ensuring every word works harder. The logomark, a clever design in the shape of an ‘M’, not only names but narrates Marble’s story. More than a letter, it maps the strategic paths and creative journeys, rolling along the tracks of innovation and collaboration. This emblem is Marble’s signature, blending form with function, and creativity with strategy, in a design that moves as much as it motivates.

Outcome

A Visual Narrative: Marble’s New Era.

Marble’s revamped brand identity marks a sophisticated approach to visual communication, where colours, icons, and typefaces collectively articulate the agency's core values and cultural ethos.

This rebrand embraces a language-first strategy, integrating Marble's narrative into every aspect of the design. As Marble strengthens its presence in the competitive content and copywriting landscape, this refined visual language ensures they communicate effectively and distinctly with their audience. The update goes beyond aesthetic; it's a strategic enhancement of Marble’s commitment to combining creativity with clarity, ensuring their message is both impactful and resonant.