Guiding brands to thrive with purpose and authenticity.

With over 12 years of experience in brand strategy and creative direction, I bring a tailored approach that combines visionary thinking with strategic clarity. As a director, I lead and collaborate with teams to uncover and articulate each brand’s unique DNA, forging meaningful connections and ensuring adaptability in an ever-changing world. My expertise enables me to guide businesses toward sustainable growth and lasting impact, staying true to their core values.

Learn more

&Thoughts.

Article: Learning

Strategy Simplified: My 3D Methodology to Brand Success

An overview of the three straightforward steps I use to develop comprehensive, effective strategies for any brand or product.

Article: Strategy

Dan&: The Essence of Collaboration in Brand Strategy

Explore Dan&: A branding philosophy that unites creativity with strategic thinking through the power of collaboration.

&Brands.

Bose + GMC

For Generations

Marble

Linguistic Branding

Want to know more? Let’s Connect.

Feel free to contact me if you’re interested in working together or if you have any general questions.

  • Romy Kotler - de Groot

    Senior Operations Lead, client of Dan Moore

    “From my first interaction with Dan, I immediately felt that he will go above and beyond to make sure that the work will be delivered in a successful and collaborative way. His understanding of what it takes to redesign a brand to meet its future ambition is still what struck me the most. His structured methodology, executive and unique creative skills are something that sets him apart from other people I have worked with in the past.”

  • Claire Taylor

    Creative Copy & Brand Positioning, hired by Dan Moore

    “Working with Annie Peutrell, we teamed up with Dan to create branding, naming and design from scratch for a start-up vegan gelato company. Dan is a great listener, has a sharp mind and a warm personality that really kept our team motivated to push beyond expectations. We especially love his passion and dedication, and his creative enthusiasm - coupled with the knack of imbedding effective strategy along the way.”

  • Cathy Nguyen

    Senior Art Director, managed by Dan Moore

    “Dan is wonderful to work with. I was impressed by the qualities he brought to the team: exceptional leadership, forward-thinking, and problem-solving skills. Down-to-earth and always bringing a positive attitude, he pushes his team forward, leading by example. Clients recognise his work through his brand vision and strategies, and he consistently delivers brilliant solutions. I highly recommend collaborating with him.”